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BUSINESS CORRESPONDENCE


HOW TO WRITE THE BUSINESS LETTER:
24 chapters on preparing to write the letter and finding the proper viewpoint

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VOLUME I

HOW TO WRITE THE BUSINESS LETTER:
24 chapters on preparing to write the letter and finding the proper viewpoint;

  • how to open the letter
  • present the proposition convincingly
  • make an effective close
  • how to acquire a forceful style and inject originality
  • how to adapt selling appeal to different prospects and get orders by letter—
    proved principles and practical schemes illustrated by extracts from
    217 actual letters

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