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The Book of Business Etiquette


If there is a secret of success, and some of the advertisements seem trying to persuade us that it is all secret, it is the ability to work efficiently and pleasantly with other people. The business man never works alone. He is caught in the clutches of civilization and there is no escape. He is like a man climbing a mountain tied to a lot of other men climbing the same mountain. What each one does affects all the others.

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I. THE AMERICAN BUSINESS MAN

The business man is the national hero of America, as native to the soil and as typical of the country as baseball or Broadway or big advertising. He is an interesting figure, picturesque and not unlovable, not so dashing perhaps as a knight in armor or a soldier in uniform, but he is not without the noble (and ignoble) qualities which have characterized the tribe of man since the world began. America, in common with other countries, has had distinguished statesmen and soldiers, authors and artists—and they have not all gone to their graves unhonored and unsung—but the hero story which belongs to her and to no one else is the story of the business man.

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