VIRAL MARKETING FOR YOUR ONLINE BUSINESSES
The Elements of a Successful Viral Campaign
When you’re planning your viral marketing strategy, it’s important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.
To build a good viral campaign, make sure your plan includes
- A free product or service
- The product has to be easily transferable to another person
- It has to be able to scale easily
- It has to take advantage of other people’s resources
- It has to be unique
Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don’t worry. It’s not as complicated as it looks!