The consumer world today is rapidly changing. Long gone is the era of passive consumerism,
these days consumers want to have their say on every product and service they invest in.
And with the cutthroat competition, companies are actively seeking ways to gain more
leverage through innovation. With the birth of a whole new universe of social media,
businesses play an entirely different ballgame.
Is Your Business Social Enough?
Today, social media platforms have invaded and taken over public consciousness. It has
become a big part of day to day routines and an indispensable communication tool for
people to connect and stay in touch. Consumers have used social media presence as one of
the integral basis of a company’s legitimacy, reliability and viability. Businesses today are
judged based on their Facebook or LinkedIn profiles, and consumers expect companies to
respond to the concerns and queries they have tweeted within the day or within the hour.
Suffice it to say, social media has managed to steal the thunder away from traditional
marketing methods. Modern marketing strategies today have a mix of social media tactics
as its integral component for reaching business goals.