Why Use Online Advertising?
There is an old adage that states, “It pays to advertise”. In those long ago days,
BC (Before Computers), businesses could open out in the real brick and mortar
world in small towns and never pay for one word of advertising.
But those days never existed on the internet and they never will. If you are to
have any kind of business on the internet, advertising is just a given.
You might have the world’s greatest product but if you don’t advertise on the
internet, nobody will be able to find you at all. It really is just that simple. Internet
advertising really serves two purposes. First is tells the world that you HAVE a
product and what it is and then it tells the world how to FIND you, your website
and your product.
The chances of a single person who would be interested in buying whatever it is
that you are selling just accidentally stumbling across your website are probably
about a bazillion to none. Yes, you have got to advertise if you have a business
on the internet.
There are, of course, many, many methods by which one can advertise. There is
paid-for advertising and there is also methods of free advertising that actually
work. Most business people on the internet find that a combination of both paidfor and free advertising is the best answer.
The competition for business is stiff (that’s a real understatement) on the internet.
There are probably hundreds of millions of websites and a lot of them are selling
products and services that are similar to the products and services that you are
selling. Unless you advertise effectively, your competitors will get all of the sales.
Advertising does pay and you will need to find the right mixture of paid for and
free advertising that will best serve your needs.