1) Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This’ll
multiply your advertising all over the Internet. It would
become a viral contest. Of course the contest must
either be ongoing or held regularly so you could allow
other online publishers to offer it to their visitors or
2) Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an e-book, etc.
For example, you could sign you sales letter, “(your
name) Author of the e-book (title).” Another example
“(your name) Ph.D.”